adidas “The Women´s World Cup” [00:30]# The spots, which were shown during the Women´s Soccer World Cup, show in a humorous way some of the participating teams´ players in their early childhood. Much to the surprise of their parents, the players in their early childhood. Much to the surprise of their parents, the players, – perhaps uncommon with little girls – already had the talent and ambition to play soccer when their were very young, or in some cases still in their mother´s womb.
By presenting individual players instead of whole teams, the spots helped to increase public awareness of the top performers from every team, and therefore made the World Cup more interesting.