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Aerolineas Argentinas

JWT (J. Walter Thompson), Buenos Aires

[3.04.173]

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Aerolineas Argentinas “Shadow” (02:00)# An incredibly beautiful and poetic spot for the Argentine airline. We see a small boy taking sole possession of an aeroplane by capturing its shadow. Only after a teacher and a pilot explain that the aircraft has to reach a certain destination at a certain time does the little rascal decide to let his treasure go. The tagline rounds the story off nicely: From the Argentina we were to the one we dream to be. Gold Lion at Cannes.

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Aerolineas Argentinas "Shadow" (02:00)# An incredibly beautiful and poetic spot for the Argentine airline. We see a small boy taking sole possession of an aeroplane by capturing its shadow. Only after a teacher and a pilot explain that the aircraft has to reach a certain destination at a certain time does the little rascal decide to let his treasure go. The tagline rounds the story off nicely: From the Argentina we were to the one we dream to be. Gold Lion at Cannes.

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