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Artplan, São Paulo
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TACAMA FASHION WEEK
Turning Trash Into Fashion
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The fashion industry is not exactly known for its sustainable production, and the Chilean desert is literally a graveyard of “fast fashion”. The Atacama Fashion Week in Chile was modeled on the well-known international fashion weeks, with an unusual approach – turning the driest desert in the world into a ramp and trash into trends.
- Client Desierto Vestido , Fashion Revolution
- Ad Agency Artplan, São Paulo
- Creative Director Marcello Noronha , Rafael Gil , Rodrigo Almeida
- Art Director Marcello Noronha , Rafael Gil , Mariana Villela , Gustavo "Guives" Leal
- Copywriter Thomas Davini , Pedro Maneschy
- Production Company SugarCane
- Director Igor Selingarde
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