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Against Breast Cancer

Abbott Mead Vickers (AMV) BBDO, London

[2.07.044]

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Against Breast Cancer “Anyone” (01:20) #
A dancer in a table-dance bar is stripping
in front of the male audience. To the tune
“Born Slippy” by Barefoot, she swings her
hips voluptuously as she moves around
the obligatory pole on the stage. On the
edge of their seats with anticipation, the
audience are waiting for her to slip off her
bra, yet what is then revealed is something nobody would have expected: there
is a large scar where her right breast used
to be. Pay-off of the organization Against
Breast Cancer: “Anyone can get breast
cancer.”

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Against Breast Cancer “Anyone” (01:20) # A dancer in a table-dance bar is stripping in front of the male audience. To the tune “Born Slippy” by Barefoot, she swings her hips voluptuously as she moves around the obligatory pole on the stage. On the edge of their seats with anticipation, the audience are waiting for her to slip off her bra, yet what is then revealed is something nobody would have expected: there is a large scar where her right breast used to be. Pay-off of the organization Against Breast Cancer: “Anyone can get breast cancer.”

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