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Ahlens Clothing

Forsman & Bodenfors, Stockholm

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Åhlens “No Limits”
Apparel line Ahlens line ponders whether clothing is subject to any age limits, flashing suggested upper ages onto the screen alongside various items. None of those featured in the commercial appear to consider this of any relevance to them, most especially the very assertive woman who, in no uncertain terms, says she does not care what others say or think. “Go and annoy someone else,” she hisses.

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Åhlens “No Limits” Apparel line Ahlens line ponders whether clothing is subject to any age limits, flashing suggested upper ages onto the screen alongside various items. None of those featured in the commercial appear to consider this of any relevance to them, most especially the very assertive woman who, in no uncertain terms, says she does not care what others say or think. “Go and annoy someone else,” she hisses.

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