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LG&F, Brussels

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Aide Info Sida “New Girlfriend” (00:50) #
Rather than opting for hysteria and panic,
this Belgian commercial uses simple
means to address the issue of unprotected sex. An infatuated young man is sitting
with his latest catch and two friends in a
pub as the four engage in leisurely chat.
Yet a racist remark uttered by the new
flame suddenly kills the conversation
stone-dead. Quick as a flash, the young
man removes his arm from her shoulder
and looks as shocked as his friends are.
The embarrassed silence is broken by a
super: “It takes some time until you really
know someone. Don’t stop using condoms too early.”

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Aide Info Sida “New Girlfriend” (00:50) # Rather than opting for hysteria and panic, this Belgian commercial uses simple means to address the issue of unprotected sex. An infatuated young man is sitting with his latest catch and two friends in a pub as the four engage in leisurely chat. Yet a racist remark uttered by the new flame suddenly kills the conversation stone-dead. Quick as a flash, the young man removes his arm from her shoulder and looks as shocked as his friends are. The embarrassed silence is broken by a super: “It takes some time until you really know someone. Don’t stop using condoms too early.”

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