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Aide Info Sida
LG&F, Brussels
[4.07.041]
More Info
Aide Info Sida “New Girlfriend” (00:50) #
Rather than opting for hysteria and panic,
this Belgian commercial uses simple
means to address the issue of unprotected sex. An infatuated young man is sitting
with his latest catch and two friends in a
pub as the four engage in leisurely chat.
Yet a racist remark uttered by the new
flame suddenly kills the conversation
stone-dead. Quick as a flash, the young
man removes his arm from her shoulder
and looks as shocked as his friends are.
The embarrassed silence is broken by a
super: “It takes some time until you really
know someone. Don’t stop using condoms too early.”
- Client Aide Info Sida
- Ad Agency LG&F, Brussels
- Art Director Timothy Driesen, Joeri Van Den Broeck
- Copywriter Timothy Driesen, Joeri Van Den Broeck
- Production Company MAO, Brussel
- Director Annemie Van De Putte
More: LG&F Brussels
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