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TBWA, Paris

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Aides: “Explore” [01:00]# French non-profit organization Aides (which also means “Help!”) is dedicated to the task of educating people about Aids and helping to prevent the disease. In this beautifully animated spot, a young woman – enveloped in a condom – is swimming through an ocean of marine creatures shaped like penises and tongues. While encouraging young people to discover their own sexual preferences, the commercial also urges them not to do so without the protection provided by condoms. This wish is echoed in the sign-off, “Explore. Just protect yourself.”

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Aides: "Explore" [01:00]# French non-profit organization Aides (which also means “Help!”) is dedicated to the task of educating people about Aids and helping to prevent the disease. In this beautifully animated spot, a young woman – enveloped in a condom – is swimming through an ocean of marine creatures shaped like penises and tongues. While encouraging young people to discover their own sexual preferences, the commercial also urges them not to do so without the protection provided by condoms. This wish is echoed in the sign-off, “Explore. Just protect yourself.”

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