AIDES
TBWA, Paris
[4.13.051]
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AIDES: “I.Q.” [01:38]# In this spot, anti-Aids organization AIDES expounds the view that a man’s IQ decreases with each garment he takes off. Caution is therefore advised when he has stripped off completely. The woman then has to do the thinking for both of them.
- Client AIDES
- Ad Agency TBWA, Paris
- Creative Director Jean-François Goize
- Art Director Mohamed Bareche
- Copywriter Daniel Perez
- Production Company Carnibird, Paris
- Director Daniel Perez
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