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AIDES

TBWA, Paris

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AIDES: “Pearls”# Life can get rather boring without condoms: after forsaking sex, all there is left to do is string beads to the strains of lascivious background music, go in for a bit of knitting, or even do a jigsaw. Now how dull is that? A campaign from AIDES, a French non-governmental organization combating AIDS.

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AIDES: “Pearls”# Life can get rather boring without condoms: after forsaking sex, all there is left to do is string beads to the strains of lascivious background music, go in for a bit of knitting, or even do a jigsaw. Now how dull is that? A campaign from AIDES, a French non-governmental organization combating AIDS.

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