AIDES
TBWA, Paris
[1.18.113]
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Aides “Love Exists”
What do love and Aids have in common? Well, both are not directly visible and yet nonetheless exist. In twin sequences of stripped-down black and white images, charity Aides takes epithets frequently used to describe love and transfers them to Aids, appealing for donations to help fight the disease.
- Client AIDES
- Ad Agency TBWA, Paris
- Creative Director Benjamin Marchal, Faustin Claverie
- Art Director Swann Richard, François Claux
- Copywriter Swann Richard, François Claux
- Production Company TBWAElse
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