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TBWA, Paris

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Aides “Village” (01:00)# The African Aids pandemic is getting out of hand, with 20% of the total population currently thought to be HIV-positive and the trend remaining firmly upward. Life expectancy has dropped to around 50 years. Reason enough for the Aids organization Aides to produce this educational spot to make sure the western world won’t just turn a blind eye. For if it does, the day might really come when Africans won’t remember what an elderly person looks like.

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Aides "Village" (01:00)# The African Aids pandemic is getting out of hand, with 20% of the total population currently thought to be HIV-positive and the trend remaining firmly upward. Life expectancy has dropped to around 50 years. Reason enough for the Aids organization Aides to produce this educational spot to make sure the western world won't just turn a blind eye. For if it does, the day might really come when Africans won't remember what an elderly person looks like.

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