Aids Vancouver
Rethink Communications, Vancouver
[4.02.168]
More Info
Aids Vancouver “Petrie Dish” [00:30]
What at first looks like bacteria in a Petri dish is in fact pills people with HIV have to take. We watch as these pills (to treat the virus, to combat the nausea caused by the pills, the nutrients needed to offset the effects of the vomiting, pills to counteract the liver damage caused by the nutrients, etc.) proliferate. until they fill the screen. Pay-off: “Cocktail or condoms.”
- Client Aids Vancouver
- Ad Agency Rethink Communications, Vancouver
- Art Director Mark Hesse
- Copywriter Rob Tarry
- Production Company Global Mechanic, Boston
- Director Bruce Alcock