AIG
TBWAHakuhodo, Tokyo
[3.17.140]
More Info
AIG “#TackleTheRisk”
In this TVC for AIG insurance, New Zealand’s
legendary All Blacks rugby team are on the loose
in Japan. After breaking from their pre-match
formation, they fan out into the city tackling hapless
pedestrians, cyclists, businessmen, etc. to
the ground, causing mayhem – and considerable
damage – wherever they go. Nobody really gets
hurt, of course, but it is a salutary reminder for
city dwellers of the need for good insurance.
- Client AIG
- Ad Agency TBWAHakuhodo, Tokyo
- Creative Director Kazoo Sato , Takahiro Hosoda
- Art Director Keisuke Shimizu , Yosuke Sugioka
- Copywriter Hiroshi Yamazaki
- Production Company AOI Pro, Tokyo
- Director Hisashi Eto
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