Aimen
BETC, Paris
[5.17.002]
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Marketing campaign promoting the series “The Young Pope” airing on Canal+. IBM’s Watson AI system comments on social media posts by quoting suitably chosen verses from the Bible.
João Coutinho: “The Young Pope’s Pope Bot Is Trolling People With Bible Verses, Helped by IBM’s Watson. Aimen is the new Pontifical Artificial intelligence that scans all messages posted in real time on the social networks to preach God’s word to internet users.”
- Client Canal+ , IBM
- Ad Agency BETC, Paris
- Creative Director Stéphane Xiberras , Benjamin Le Breton , Arnaud Assouline
- Art Director Julien Vergne
- Copywriter Alexandre Girod
- Production Company Make Me Pulse, Paris