Air France “Le Nuage” [00:40]
Air France continues – and deepens – its poetic selling strategy conceived some three years ago, and this time comes up with a surreal commercial in which a woman rests her head in the clouds, uses clouds as a cotton ball, or wrapped around her neck like a fur collar. All this to the strains of a number by the Chemical Brothers – and ending in the trademark tiny plane crossing the screen plus the claim: “Making the sky the most beautiful place on earth.”