Aiwa
Goldsack Harris Thompson, Wellington
[2.96.082]
More Info
Aiwa “Cardboard Boxes” [00:40]# A large empty cardboard box on a coffee table. The rest of the discarded packaging is on the sofa and the carpet. MVO: “These days on most audio systems you get certain features as standard. There’s the big cardboard box,.some pieces of polystyrene.and one plastic bag.” The camera now shows an Aiwa hi-fi on a sideboard. “But only on the Aiwa range of multi-systems do you get this as standard – a CD multichanger.” We see the unit in operation. “And we’ll still throw in the box, the polystyrene and plastic bag for free.”
- Client Aiwa
- Ad Agency Goldsack Harris Thompson, Wellington
- Art Director Rod Schofield
- Copywriter Patrick McClelland
- Production Company The Picture Home, Wellington
- Director Greg Schmetzer