In this spot, shot in stylish black and white, for private investment bank Allan Gray, the theme is sustainability. Life, as demonstrated by the various different clips taken from everyday life, is often far too fleeting as it is. To the strains of a song telling us that everything must come to an end, and that that is the way of the world, we see a remote-controlled plane crashing into a field, light bulbs and a TV tube shattering. Most things, so the message delivered by this South African company goes, last no longer than it takes to record this song. Yet the sell-by date of your money will be extended when it is invested with Allan Gray.