A burglary scene complete with home contents sale is used as a warning to keep privacy settings and personal data secure.

Levi Slavin: “Allstate has scared us into buying insurance again. This time they demonstrated the perils of oversharing on social media. Using only the Internet, Allstate tracked an unsuspecting couple’s movements, visited their home while they were out, and sold off their stuff. The whole thing seemingly played out live during the Sugar Bowl. While it was actually staged, it still made great theatre.”