Altech Netstar
NetWork BBDO, Hyde Park, Johannesburg
[3.07.037]
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Altech Netstar “Yeti” (01:00) #
In this commercial, Altech Netstar proves
to be an enterprising company not only
when it comes to tracking down and recovering stolen vehicles. As the actual
search part of the company’s activities
fails to prove challenging enough for the
company workforce, management is constantly seeking new assignments for them
to perform. The chief executive speaks,
for example, of the new task being that of
finding the legendary Big Foot (also
known as the “yeti”). Legends such as Elvis, the Mermaid, or Santa Claus have, apparently, already been run to ground by
his staff. When he opens the door of his
office, the “wanted” person is already
standing in front of him. Claim: “If it’s out
there, we’ll find it.”
- Client Altech Netstar
- Ad Agency NetWork BBDO, Hyde Park, Johannesburg
- Art Director Tian Van Den Heever
- Copywriter James Cloete
- Production Company Velocity Films, Johannesburg
- Director Dean Blumberg