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Leo Burnett, Chicago

[3.07.029]

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Altoids “Australian Double Back” (00:30) #
A characteristically bizarre commercial for
Altoids pastilles: a woman is sitting on a
park bench in the company of a strange
breed of dog by the name of “Australian
Double Back.” With no head but two rears,
the four-legged friend squats beside her
in the grass. When a jogger comes running along, the curious sight causes him
to stop. Yet he enquires not about the
dog but as to whether he might sample
the new Altoids “Dark Chocolate Dipped
Mints” flavour, a pack of which is lying
next to the woman on the bench. Claim:
“Curious?”

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Altoids “Australian Double Back” (00:30) # A characteristically bizarre commercial for Altoids pastilles: a woman is sitting on a park bench in the company of a strange breed of dog by the name of “Australian Double Back.” With no head but two rears, the four-legged friend squats beside her in the grass. When a jogger comes running along, the curious sight causes him to stop. Yet he enquires not about the dog but as to whether he might sample the new Altoids “Dark Chocolate Dipped Mints” flavour, a pack of which is lying next to the woman on the bench. Claim: “Curious?”

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