Always Around the Corner
OMD
[03.24.232]
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To highlight Moving Day and the frenzy that goes along with it, McDonald’s Canada showed that, even when consumers change postal codes, McDonald’s is always nearby—a familiar, friendly presence on what’s often a very emotional day.
Drawing inspiration from Where’s Waldo?, the campaign showed three static visuals. The emblematic Golden Arches were cleverly hidden in Moving Day scenes, reinforcing McDonald’s presence in their daily lives.
- Client McDonald's Canada
- Ad Agency OMD
- Creative Director Alexandre Jutras, François-Julien Rainville
- Art Director Guillaume St-Hilaire, François Hiron
- Copywriter Philippe Brassard, Steven Morrie
- Production Company Consulat
- Chief creative officer, Cossette East Anne-Claude Chénier
- Executive Creative Director Alexandre Gadoua
- Director, Business lead Natalie Azoulay
- Product Manager Catherine Benda
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