Alzheimer Forschung Initiative e.V.
BBDO Group Germany, Dusseldorf
[1.23.078]
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ALZHEIMER INITIATIVE
The Glitch #
This harrowing film from BBDO Germany places the audience in the mind of a person suffering from Alzheimer’s. The ad utilizes both studies on the illness as well as technology to replicate the disorienting, glitch-like experience of Alzheimer’s.
- Client Alzheimer Forschung Initiative e.V.
- Ad Agency BBDO Group Germany, Dusseldorf
- Creative Director Pedro Americo Pahl, Rod Henriques
- Art Director Hugo Moura, Marco Serra, Daniel Tolentino
- Copywriter Tobias Hecking, Marcos Alves
- Production Company Caviar Content, Los Angeles, Frames
- Director Pedro Giomi
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