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Alzheimer’s

Colenso BBDO, Auckland

[6.08.142]

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Alzheimer’s: “Car” [00:45]# Mean pranks are the stuff of these two commercials. A man goes out to eat with his wife. When he gets up to go to the bathroom, she swaps seats. On returning, the man is naturally very confused. In the second spot, a woman parks her car in order to cross to the mailbox on the other side of the street. While she is doing so, her car is pushed away by a bunch of people. Pay-off: “When you have Alzheimer’s, your brain plays pranks on you every day.”

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Alzheimer's: "Car" [00:45]# Mean pranks are the stuff of these two commercials. A man goes out to eat with his wife. When he gets up to go to the bathroom, she swaps seats. On returning, the man is naturally very confused. In the second spot, a woman parks her car in order to cross to the mailbox on the other side of the street. While she is doing so, her car is pushed away by a bunch of people. Pay-off: “When you have Alzheimer’s, your brain plays pranks on you every day.”

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