ALZHEIMER’S SOCIETY
The Long Goodbye #

Aided by a touching script, this poignant campaign for the Alzheimer’s Society by New Commercial Arts centers around a son’s emotional eulogy at his mother’s wake. As
he recalls the different parts of his mother’s personality that were lost to Alzheimer’s, we are hauntingly reminded of the long goodbye that accompanies the disease, and the work that the charity does to aid those affected.