AMAZON ALEXA
Alexa’s Body # In his first ever Super Bowl ad, Michael B Jordan stars as a fantasy Alexa voice assistant. As an executive team discuss the new model, one team member imagines life with Mr Jordan as her ‘assistant’ always at her side awaiting instructions – even in the bath. It’s all part of a campaign to show how Amazon has developed a ‘sexy new model’ for Alexa. We doubt anything thing could quite live up to this fantasy … but it’s a lot of fun.