Amazon Prime Video “Previously On” #
This campaign illustrates how much impact a series or movie we have been watching can have on us all. It comprises four films charting the result of binge-watching and how much this influences the lives of “normal” viewers. In each spot, a person is first seen “acting up” before it is revealed what this person has been bingewatching or, better, which show can be “blamed” for this protagonist’s out-of-character behavior.