American Express “One Hour Photo”(01:05)# It’s common knowledge that film directors are perfectionists. In this spot, no less a man than Martin Scorsese proves this once again. He’s picking up photographs of his nephew’s birthday party from the developers. His trained eye immediately recognizes what’s amiss in the images. This one is too stiff, that one is livelier but too hollow, and the third is definitely lacking drama! The whole thing will have to be staged again. Just the right situation for American Express. New rolls of film are easily bought. But will his little nephew be willing to celebrate his 5th birthday all over again?