2. American Honda Motor Company “Safety Affects Everyone”#
With this campaign Honda wants to be an essential part of creating a collision-free world. In this emotional spot, a “what if“ scenario plays out of a collision between a vehicle and a pedestrian. It shows a series of people talking about the special role the pedestrian plays in their lives. We see how they would react if he would have actually been in the collision – which was avoided thanks to Honda’s Collision Mitigating Braking System.