American Honda Motor Company
Rubin Postaer And Associates (RPA), Santa Monica
[6.19.052]
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2. American Honda Motor Company “Safety Affects Everyone”#
With this campaign Honda wants to be an essential part of creating a collision-free world. In this emotional spot, a “what if“ scenario plays out of a collision between a vehicle and a pedestrian. It shows a series of people talking about the special role the pedestrian plays in their lives. We see how they would react if he would have actually been in the collision – which was avoided thanks to Honda’s Collision Mitigating Braking System.
- Client American Honda Motor Company
- Ad Agency Rubin Postaer And Associates (RPA), Santa Monica
- Creative Director Mike Van Linda, Jason Sperling, Fabiano De Queiroz
- Art Director Ricardo Gurgel
- Copywriter David Fredette
- Production Company Rattling Stick
- Director Ringan Ledwidge
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