American Legacy Foundation
Arnold, Boston
[5.08.035]
More Info
American Legacy Foundation: “Stork” [01:00]# An educational spot employs black humour and lots of irony to inform viewers about the consequence of to-bacco consumption during pregnancy – and shows the cheeky excuses (“Many women prefer small babies”) the to-bacco industry comes up with when confronted with facts such as the circumstance that babies of women who smoke are puny and underweight. Pay-off: “The sunny side of truth.
- Client American Legacy Foundation
- Ad Agency Arnold, Boston
- Art Director Kristen Landgrebe
- Copywriter Marc Einhorn, Pete Harvey
- Production Company MJZ, Los Angeles
- Director Tom Kuntz
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