American Legacy Foundation: “Stork” [01:00]# An educational spot employs black humour and lots of irony to inform viewers about the consequence of to-bacco consumption during pregnancy – and shows the cheeky excuses (“Many women prefer small babies”) the to-bacco industry comes up with when confronted with facts such as the circumstance that babies of women who smoke are puny and underweight. Pay-off: “The sunny side of truth.