American Legacy Foundation
Arnold, Boston
[4.09.065]
More Info
American Legacy Foundation/Truth: “PR” [00:30]# Two job interviews caught on candid camera: the candidates for the PR job in a tobacco company act tough but, when confronted with potentially unpleasant situations in their future position, are unable to conceal their confusion. How can one put a positive spin on the fact that 17% of the world’s population could die of tobacco-related diseases? A campaign from the American Legacy Foundation, a US-based NGO, designed to discourage teenagers from starting to smoke.
- Client American Legacy Foundation
- Ad Agency Arnold, Boston
- Art Director Rob Kottkamp , Eric Stephenson
- Copywriter Will Chambliss , Gregg Nelson
- Production Company Smuggler, Los Angeles
- Director Henry Alex Rubin
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[04.23.172]
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