American Motor´s Javelin
Wells Rich Greene, New York
[3.94.131]
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“You Wish To Race?” [01:00]# When American Motors, known for their rather staid cars, introduced their racy Javelin model, they were faced with serious image problems. This classic commercial attacks them head-on by presenting a rather ordinary guy challenged by drivers of various flashy vehicles with requests to race, simply because he happens to be driving a Javellin.
- Client American Motor´s Javelin
- Ad Agency Wells Rich Greene, New York
- Art Director Stan Dragoti
- Copywriter Charles Moss
- Production Company Zieff Films, New York
- Director Howard Zieff