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American Motor´s Javelin

Wells Rich Greene, New York

[3.94.131]

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“You Wish To Race?” [01:00]# When American Motors, known for their rather staid cars, introduced their racy Javelin model, they were faced with serious image problems. This classic commercial attacks them head-on by presenting a rather ordinary guy challenged by drivers of various flashy vehicles with requests to race, simply because he happens to be driving a Javellin.

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"You Wish To Race?" [01:00]# When American Motors, known for their rather staid cars, introduced their racy Javelin model, they were faced with serious image problems. This classic commercial attacks them head-on by presenting a rather ordinary guy challenged by drivers of various flashy vehicles with requests to race, simply because he happens to be driving a Javellin.

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