AMNESTY INTERNATIONAL
Warda Network, Austria
[1.22.172]
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Reality Differs – AR Instafilter
When Instagram suddenly shows sad reality instead of edited makebelieve worlds, there must be a very important message behind it. On the occasion of World Refugee Day on June 20, a new virtual reality filter by Amnesty International opened the door to a reality that is very different from ours – but unfortunately still just as real.
[JA] ‘Who would have thought that a simple filter could provoke so much empathy?’
- Client Amnesty International
- Ad Agency Warda Network, Austria
- Creative Director Jakob Kattner
- Art Director Augustin Laudato
- Copywriter Nicolas Krems , Paul Chiwona , Leo Tischendorf
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