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Amnesty International

TBWA, Paris

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A series of internationally reviled head of states from the past few decades: Saddam, Mobutu, Pinochet, Kim Jong-Il, Gadaffi, Idi Amin, Khomeini, and Castro. But what are they doing? With the help of some computerization, their portrait shots all purse their lips and emit a blowing sound. Any birthday cakes in sight? No, it’s Amnesty International’s trademark candle they’re all trying to extinguish. But – as a final title informs us – “We’re here to stay.”

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A series of internationally reviled head of states from the past few decades: Saddam, Mobutu, Pinochet, Kim Jong-Il, Gadaffi, Idi Amin, Khomeini, and Castro. But what are they doing? With the help of some computerization, their portrait shots all purse their lips and emit a blowing sound. Any birthday cakes in sight? No, it’s Amnesty International’s trademark candle they’re all trying to extinguish. But – as a final title informs us – “We’re here to stay.”

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