Amnesty International “Signature” (02:00) #
The startling graphics featured in this spot
shows how a signature can help victims
of torture, abuse and tyranny. The signature appears, in fact, right next to the victims themselves, becoming a protective
shield, a fetter, or a hole in the floor enabling the tormented individuals to escape. The spot ends in a war in which the
apparently defeated soldiers are making
balloons from individual letters and letting them float up into the sky. Pay-off:
“Your signature is more powerful than
you think. Amnesty International.”