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Amnesty International

Colenso BBDO, Auckland

[2.14.002]

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Amnesty International has created a Facebook app that uses the Timeline feature, with its events, friendships, posts, etc., to show people that activities a lot of us take for granted would, in many places, be punishable offence – and punishable by death in some cases.

Dominic Goldman:: “Some people in the world get thrown in jail, or even executed, for the things they do on Facebook. The power of this idea helps make something abstract become real by relating it to your social life.”

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Amnesty International has created a Facebook app that uses the Timeline feature, with its events, friendships, posts, etc., to show people that activities a lot of us take for granted would, in many places, be punishable offence – and punishable by death in some cases.

Dominic Goldman:: “Some people in the world get thrown in jail, or even executed, for the things they do on Facebook. The power of this idea helps make something abstract become real by relating it to your social life.”

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