Amora
TBWA, Paris
[2.89.087]
More Info
Amora “Olive Oil” & “Ghost” [00:10]# Interplaying the two meaning of the French word “plat” – “flat” and “dish” _ these two spots for Amora mustard demonstrate the claim: Amora relieves the flatness. In the first, we see four identical Olive Oils, Popeye’s female companion, standing next to each other, complaining about the “flatness” of things. (If you know your cartoons, you know that Olive Oil is notoriously flat chested.) Suddenly a jar of Amora mustard appears above Olive number three, and the lucky girl immediately becomes transformed. In the second spot, four sheets listlessy sway on the floor. When the Amora jar ops up, sheet number three turns into a ghost who, however, gets quite a shock when a mouse crawls out from beneath the second sheet.
- Client Amora
- Ad Agency TBWA, Paris
- Art Director Jean-Michel Smilenko
- Copywriter Sophie Anduze
- Production Company American, Paris
- Director Ginger Gibbons