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Amstel

Publicis, New York

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Amstel Light “Delivery” (00:30)# Delivery services are not normally perceived as being very competitive. Unless you get a bunch of practical jokers who call several such services and wager which one will be first to ring the doorbell. Which might be stressful for the delivery persons, but for our amusement-hungry blokes it’s just so much wonderful fun. And if that worked so well, who’s to say that a light beer can’t taste like proper beer?

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Amstel Light "Delivery" (00:30)# Delivery services are not normally perceived as being very competitive. Unless you get a bunch of practical jokers who call several such services and wager which one will be first to ring the doorbell. Which might be stressful for the delivery persons, but for our amusement-hungry blokes it's just so much wonderful fun. And if that worked so well, who's to say that a light beer can't taste like proper beer?

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