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adam&eveDDB, London

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Amstel “Bridges On Bridges”#
What is the best way to bring people together? This ad might just have an answer, its suggestion being to enjoy a cold one with others. For this, it turned Jeff Bridges into a gigantic bridge (no pun intended, obviously), with his arms connecting both sides of a canal to unite the people of Amsterdam. And Bridges even gets a bit of language tuition while raising his glass to togetherness.

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Amstel “Bridges On Bridges”# What is the best way to bring people together? This ad might just have an answer, its suggestion being to enjoy a cold one with others. For this, it turned Jeff Bridges into a gigantic bridge (no pun intended, obviously), with his arms connecting both sides of a canal to unite the people of Amsterdam. And Bridges even gets a bit of language tuition while raising his glass to togetherness.

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