An Ordinary Morning
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An interactive video experience featuring the daily life of an average Swedish family – augmented with product information from Ikea.
Mike Caguin: “Shoppable video is becoming more and more common these days, but what sets this apart is just how common the story is. A typical morning, with a typical looking family, getting a start to a typical day. Its understated approach is rich with small moments and surprises along the way.”
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