Ancestry DNA
Droga5, London
[2.18.101]
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Anchestry.com “Together Forever”#
To the strains of Rick Astley’s 1988 hit Together Forever, crooned by representatives of a variety of European nations, we are plunged right into the Brexit debate, albeit with a slightly different twist. Ancestry.com, the much-visited UK genealogy site, reveals that there are far closer ethnic links between the UK and the rest of Europe than most people might imagine. “The average British person’s DNA is 60% European.
We may be leaving Europe, but Europe will never leave us”.
- Client Ancestry DNA
- Ad Agency Droga5, London
- Creative Director Rick Dodds, Steve Howell
- Art Director Charlene Chandrasekaran
- Copywriter Dan Morris
- Production Company Biscuit Filmworks
- Director Noam Murro
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