Apomedica pharmazeutische Produkte Gesellschaft m.
Partl Hewson Kreativbüro, Vienna
[5.17.044]
More Info
Apomedica “360° Video”
We are viewing the road ahead from the passenger seat. The driver next to us points to a
comet shooting across the sky in front of us and crashing to earth. For all his hectic finger-pointing and excited comments, however, we fail to look in the direction where this spectacle is unfolding.
A commercial for a medication to treat stiff neck and an ironic dig at the 360° videos of recent years, of which there have been far too many. (The on-screen message inviting us to click and drag the mouse to view different angles is deliberately designed not to work.)
- Client Apomedica pharmazeutische Produkte Gesellschaft m.
- Ad Agency Partl Hewson Kreativbüro, Vienna
- Creative Director Patrik Partl , Phil Hewson
- Art Director Mario Portschy
- Copywriter Tanja Eiböck
- Production Company hyde.media
- Director Nikolaus Sauer
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