Apple
Apple, Cupertino
[4.19.146]
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Apple At Work “The Underdogs”#
A spot celebrating Apple’s wide range of products and showcasing them to maximum advantage. It is built around a design team tasked with creating a prototype for a round pizza box. For that, however, they are given not the original two weeks but just two days. The pitch date is fast approaching yet the team manages to finish the job with the help of Apple. Incidentally, this pizza box actually exists, being used at Apple’s Caffè Macs staff cafeteria in Cupertino.
- Client Apple
- Ad Agency Apple, Cupertino
- Production Company Smuggler, Los Angeles
- Director Mark Molloy