Apple “Bounce”#
Apple strikes yet again with a visually pleasing commercial for its wireless AirPods. Shot in Kiev, Ukraine, this spot blends fantasy with music in a similar manner to the earlier “Welcome Home” film by Spike Jonze. We see a somewhat dejected-looking guy who, once he gets outside his apartment, undergoes a complete mood change upon realizing that the world is not as bad as he thought it was. He “trampolines” off every conceivable type of surface – from sidewalk to wall, from lamp post to car – as that special gravity-defying lift gives him his very best – and bounciest! – day ever.