Apple “The Surprise” #
Taking a realistic view of what traveling with kids looks like, this ad shows all the messy and frustrating parts of the journey, which usually get skipped in these kinds of ads. We are told a story of a family visiting their grandfather who recently lost his wife. Filmed in a real home with real sisters it focuses on the iPad, which starts off as a distraction tool but turns out to be a tool to create something very special.