Apple “Bulbs”
As Rossini’s William Tell Overture plays in the background, we see a seemingly never-ending series of light bulbs in a nighttime city scene pop one after the other, domino-like and at a speed matched to that of the music. Meanwhile, intercut images of humankind’s most important inventions rapidly flash by as milestones of scientific progress. A commercial for Apple’s Mac Book Pro, hailing it as “a tool for all the ideas to come.”