Apple “The Bucket”# What better way to demonstrate a product’s abilities than to promote it with a video shot entirely on that product, i.e. the iPhone XS? We follow the story of a young man returning home from a Chinese New Year visit to see his family. In the course of his long and arduous journey back to the city, he struggles to carry a heavy bucket full of “home goodies” his mother gave him. Yet his initially mixed feelings about this burdensome gift turn positive once the bucket is opened.