Apple Computer
TBWAChiatDay, New York
[3.94.132]
More Info
“1984” [01:00]# The commercial that launched the by now legendary series of Apple MacIntosh computers, by presenting a sci-fi scenario of an apathetic people whose every move is controlled by an Orwellian “Big Brother.” The launch of Apple Macintosh computers will mean, the commercial claims, that “1984 won’t be like ‘1984’.”
- Client Apple Computer
- Ad Agency TBWAChiatDay, New York
- Art Director Lee Clow
- Copywriter Steve Hayden
- Production Company RSA, London
- Director Ridley Scott
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