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Apple, Cupertino

TBWA\Media Arts Lab, Los Angeles

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Apple “Private Side”#
This cheeky spot for iPhone shows just how important privacy is for people in everyday situations such as business meetings, putting on make-up, having a pee, and so on. Yet when it comes to our phones, on which our whole life can be found, we often fail to be that careful. Well, thank God Apple helps to protect the lives we put onto our iPhones, because “privacy matters.”

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Apple “Private Side”# This cheeky spot for iPhone shows just how important privacy is for people in everyday situations such as business meetings, putting on make-up, having a pee, and so on. Yet when it comes to our phones, on which our whole life can be found, we often fail to be that careful. Well, thank God Apple helps to protect the lives we put onto our iPhones, because “privacy matters.”

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