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Arbi Dario

VMLY&R, Milano

[2.22.008]

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Campaign for an Italian company specializing in frozen fish.
1. Finally something even your mother will approve of. 2. For happiness (with him) a ring of the kitchen timer is
enough (because food is ready).
3. Ready in 10 minutes? This time, it is actually true. 4. Why settle for a cold fish, when you can have a
well-cooked one on your plate?
Pay-off: Happy Valentine’s Day from Arbi, the fish that fish lovers love the most.

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Campaign for an Italian company specializing in frozen fish. 1. Finally something even your mother will approve of. 2. For happiness (with him) a ring of the kitchen timer is enough (because food is ready). 3. Ready in 10 minutes? This time, it is actually true. 4. Why settle for a cold fish, when you can have a well-cooked one on your plate? Pay-off: Happy Valentine’s Day from Arbi, the fish that fish lovers love the most.

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