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“ARCANUM” GUITAR SCHOOL. HEADLATURE
BBDO CA, Almaty
[02.24.206]
More Info
Situation:
Arcanum Music School is a creative space. So we also decided to approach the task creatively and make KV completely out of plasticine with our own hands.
Challenge:
Molding faces out of plasticine is difficult. It’s even harder to mold recognizable faces so that they remain recognizable. An added challenge is sculpting three-dimensional heads from flat photos. Character stylization is a time-consuming process, because in each case you need to find the character of the lines, convey the facial features and peculiarities of each artist, while maintaining realism.
Solution:
We molded, mashed, re-molded, started over, learned from mistakes, got the hang of it, something came up, we refined it, made revisions, and finally got a head.
In total, a couple million fingerprints were left on the plasticine, several kilometers of “sausages”, 2 pairs of glasses and 11 heads were molded.
And that’s what we got!
- Client "ARCANUM" GUITAR SCHOOL
- Ad Agency BBDO CA, Almaty
- Creative Director Kolya Shkoda
- Art Director Elena Nikulushkina
- Copywriter Ersultan Karanov